Toronto, the business and cultural capital of Canada, offers a dynamic and fast-paced environment for marketing professionals. With a thriving economy, diverse industries, and a booming tech sector, marketing jobs in Toronto are in high demand across both traditional and digital platforms.
Whether you’re a creative thinker, analytical strategist, or digital guru, Toronto’s marketing landscape provides endless opportunities to grow your career.
Types of Marketing Jobs in Toronto
- Digital Marketing Specialist
- Manages online campaigns, SEO, SEM, and social media strategy.
- Common in startups, tech companies, and e-commerce brands.
- Marketing Coordinator/Assistant
- Entry-level support roles focusing on planning, event coordination, and campaign reporting.
- Content Creator/Copywriter
- Produces blog posts, ad copy, newsletters, and web content.
- Social Media Manager
- Develops content and manages platforms like Instagram, LinkedIn, TikTok, and Facebook.
- Oversees brand strategy, budgets, and team performance.
- Email Marketing Specialist
- Focuses on lead generation and nurturing through email campaigns.
- Brand Strategist or Product Marketer
- Builds brand identity, messaging, and product launch strategies.
- SEO/SEM Analyst
- Improves website visibility and search engine rankings through keyword research and paid search.
- PR & Communications Officer
- Handles media relations, press releases, and public image management.
Skills Required
To succeed in a Toronto marketing role, you’ll need a mix of creative and technical skills:
- Strong communication and writing ability
- Knowledge of digital tools (Google Ads, Meta Business Suite, Mailchimp)
- Familiarity with SEO and content strategy
- Data analytics (Google Analytics, HubSpot, etc.)
- Creativity and an understanding of branding
- Team collaboration and project management
Many employers also value experience with tools like Canva, Adobe Creative Suite, and CRM platforms like Salesforce.
Salary Expectations
- Salaries vary based on experience, specialization, and industry:
- Entry-level Marketing Coordinator: CAD 40,000 – 50,000/year
- Digital Marketing Specialist: CAD 55,000 – 70,000/year
- Marketing Manager: CAD 75,000 – 100,000/year
- Senior roles or Director-level: CAD 100,000 – 140,000+/year
Freelancers and consultants can also earn competitive hourly rates depending on their portfolio.
Top Industries Hiring Marketers in Toronto
- Tech Startups and SaaS Companies
- E-commerce and Retail
- Media and Advertising Agencies
- Finance and Real Estate
- Healthcare and Pharmaceuticals
- Education and Non-Profits
Career Growth and Trends
Toronto’s marketing industry is shifting heavily toward digital. Skills in automation, analytics, video content, and AI-based marketing tools are in increasing demand. Marketers with certifications in platforms like Google Ads, Meta, or HubSpot often stand out to employers.
